Recent Projects

As a principal designer and team leader, I've had the privilege of steering the design direction for a variety of innovative startups. My approach blends deep user understanding with principles of user-centered design to create products that are not only visually compelling but also highly functional.


I worked from solo contributor to leading design processes alongside the product team and learning a ton along the way. I was also fortunate to support the design community by setting up and hosting many design related events in Chicago.


As a Design Advocate for Balsmiq, I helped raise awareness of proper product development techniques through writing, speaking and facilitating workshops. 

Old Portfolios

I have presented my work in many different ways throughout my career. Here they are... without edits or any reservations.

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© 2024 Wm Carlson Jr.

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